Consumer Experiences Online Community - Consent Form


Which? Research on Online Behaviours - Consent Form 

What is this project about? 

Thank you for agreeing to be a part of the research exploring consumers’ (that is all of you) shop and spend time online by Which?. For this research we would like you to complete 40 minute online tasks over 4 days using an online community platform known as Recollective. The aim of this research is to understand how you interact online including shopping online. To do this you will be asked to complete a number of activities across the 4 days to help us to can an understanding into how you shop and spend your time online, and some of the reasons youe do this.  

Who are Which? 

Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation, we’re not for profit and all for making consumers more powerful. 

What happens if I decide to take part? 

A Which? researcher will be in touch to onboard you onto our online community platform, this will come from whichinsight.recollective.com or [email protected]  

If you have any questions prior to starting the project or during the research feel free to contact [email protected]  

Offering thanks for your time 

If you choose to take part and complete all 4 days, we offer a thank you gift for your time and energy. You will receive  £70. 

Recording of my personal data 

Which? will use the completed tasks for analysis purposes only. Rest assured, your personal information will not be included in our analysis and will be handled in compliance with GDPR.. The recordings are also never shared with anyone outside of the research team at Which?. After analysis, all personally identifiable information is removed from the data, and the anonymised information is used solely for reporting purposes. outside Which?. The recordings themselves will not be shared outside Which?. Your personal data remains confidential and is next shared. 

The recordings and any captured details will be held securely on our servers and deleted after two years in accordance with GDPR. 

IF YOU CHOOSE TO TAKE PART, PLEASE READ AND SIGN: 

 By signing, I confirm I’ve read the above information, and that I understand and agree that: 

  1. I have a right to withdraw from Which?’s research at any time - even after the interview is over - by emailing [email protected] which would mean nothing I’ve shared will be used and all information I have shared with Which? will be deleted. 
  1. I also have the right to withdraw my data and ask for my data to be deleted at any time by emailing [email protected] . 
  1. I have the right to privacy - Which? do not share anything that would identify you (like name or addresses) with anyone outside the Which? research team or those who are facilitating your involvement in the research.  
  1.  I will be contacted by Which? for the research period - Which? will use the details provided to inform me about the relevant research tasks. I am able to contact the researcher at any time if I have any questions. 
  1. My data will be held safely and only shared anonymously - What I share in the research will inform the work Which? do. Findings can also be anonymously published by Which? and shared online by Which? so that other people and organisations can see insights. Any quotes from me won’t include my name or any other information that would identify me. 
  1. Recordings (i.e. interview recordings and videos from tasks) will not be shared with others outside of Which? -  There will be a video recording of my interviews and the researcher may take notes too. The notes and recordings will only be used, and shared internally, for this research project and for no other purpose.  
  1. My data will be deleted within 2 years - Once the video recordings of my interviews have been processed, the recordings will be deleted by Which?. Once the research project is finished files with my name and other identifying details will be deleted. Anonymised data is deleted within 2 years. 

I agree to take part in this research: 

June 24, 2025

The following consent questions are optional, please tick either yes or no.

OPTIONAL - PERMISSION TO BE CONTACTED BY A WHICH?. If you’d be happy for Which? Research to contact you to seek your consent at a later stage to use video clips externally, tick this box  

 

OPTIONAL - OTHER RESEARCH: If you are happy for a Which? researcher to contact you about other research e.g. larger pieces of panel research for an additional incentivisation, tick the box  

 

OPTIONAL - PERMISSION TO BE CONTACTED BY A WHICH? JOURNALIST. If you’d be happy for a Which? Journalist to contact you to use you in any potential press work, tick this box   

 

Leave this empty:

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Signature Certificate
Document name: Consumer Experiences Online Community - Consent Form
lock iconUnique Document ID: 6a32a6ebb6151a7b6f3b944323d5be4e51d8b383
Timestamp Audit
June 11, 2025 12:15 pm BSTConsumer Experiences Online Community - Consent Form Uploaded by Maya Mitchell-King - [email protected] IP 151.230.228.89
June 11, 2025 12:20 pm BSTTake Part in Research - [email protected] added by Maya Mitchell-King - [email protected] as a CC'd Recipient Ip: 151.230.228.89
June 12, 2025 12:19 pm BSTTake Part in Research - [email protected] added by Maya Mitchell-King - [email protected] as a CC'd Recipient Ip: 151.230.228.89
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https://takepartinresearch.co.uk/
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