Cunard Cruises Research

Cunard would like to invite you to take part in some market research

Cunard is always looking for ways to improve the experience for its customers. It has commissioned Basis, a leading independent research consultancy, to conduct a project looking at loyalty schemes in general and the Cunard World Club in particular. As a current member of the World Club, Cunard would like to invite you to share your views and opinions.

We are Take Part in Research (who are working with Cunard and Basis to co-ordinate this project). We’d like to invite you to take part in paid market research to gather valuable feedback.

This research will give you the chance to feedback on the World Club loyalty scheme that you are part of, and help make sure the scheme is fit for the future.

A member of the team from Take Part in Research will then give you a quick call with some more information and to hopefully get you booked into the group discussion.

We’d like to reassure you that everything you say, as well as your identity, will remain strictly anonymous according to the Market Research Society Code of Conduct. Your name will not be disclosed if you don’t explicitly agree for it to be, and neither will any information that could identify you.

If you have any queries about this research project, please contact Lisa Reynolds, Assistant Market Research Manager at Cunard:

Please fill out the
following form

When completing the form please answer carefully and as honestly as possible, there are no right or wrong answers, all answers will be looked at individually when checking that you are applicable for the research.

If you are a good fit for the research, a member of the team will be in touch over the coming days with some more information!

Your Contact Details

You and Your Cruises...Below are some statements about your attitudes to holidays and value

Which Cunard loyalty scheme are you currently a member of?
Are you a member of any of the following other cruising loyalty schemes?
Are you a member of any other loyalty schemes, or a holder of any other loyalty cards (e.g. Supermarket Clubcard, Nectar, Boots Advantage Card, Air Miles Clubs, Shell Drivers Clubs, Nando's, Starbucks, Costa Coffee, Odeon Premier Club)? Please only select those you are ACTIVELY involved in (e.g. redeeming rewards/points/vouchers, collecting points etc.)

About You

SCREENING: Current & Past Employment

SCREENING: Past Research

SCREENING: Specific Criteria

SCREENING: Suitability

This information will be held confidentially and securely by Roots Research Ltd in accordance with the Data Protection Act 1998 and Market Research Society Code of Conduct.

I understand that my information will only be used to provide me with the opportunity to participate in occasional paid research. I am aware that I am under no obligation to participate and I am entitled to have my data removed at any point. *

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