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STRICTLY CONFIDENTIAL

Project: CMK Perception and Usage research
Project Number: ELJ000109

Thank you for your participation in our research project today.
This research project is conducted by Emotional Logic (www.emotional-logic.co.uk). We asked you to help with our research today because we are working for an organisation that needs to understand its customers to better meet its needs and wishes. In order to do this, we select a representative cross-section of the public, so as to get the views of people in different age groups, occupations, etc. Market research is an activity that can benefit
customers as well as organisations and we have to give a high-quality service to keep the confidence of the businesses that use us. Our interviewers are trained to high professional and ethical standards and carry MRS Identification Cards.

DATA PROTECTION STATEMENT
In order to facilitate your participation in the research project you will need to share your personal data (such as name, telephone number, email) as well as video and audio recordings of the sessions with Emotional Logic. Emotional Logic takes privacy of your data seriously and has put measures in place to ensure your data is kept secure. The views and opinions you will share with us will be stored anonymously, separately from your personal details under an ID number. The video/audio recordings we have taken of today’s session will also be stored anonymously, separately from your personal data. This means that even where you share information with us of a more sensitive nature (such as
health data or political views), such information will be held separate to identifying information. This provides an added level of security to our systems to prevent unauthorised access to your personal data. Sometimes, we might share video/audio recordings involving your image and opinions with our clients but this will always be done in a way so that details identifying you (such as your name, address or other information) will not be shared when releasing such video/audio recordings to our clients.

Where we collect sensitive information about you in this research project, the following categories of personal data indicated below may be collected:

Race/ethnicity

Gender

We will only use this data for the purposes of this research project and we will only keep it for as long as is necessary for the purposes for which we are using it in accordance with our Data Retention Policy.

Your personal data will only be used for the specific purpose you supplied it for and will be deleted once that process is complete. Your data will be stored and processed by Emotional Logic Ltd, a market research agency based in Newcastle upon Tyne, England, based in the UK in line with its privacy notice: www.emotional-logic.co.uk/surveyprivacy.

The research project is conducted on behalf of Centre:mk and we will be sharing the results of our research study with them. With regard to the information that we will share with Centre:mk: None of your personal data will be transferred to Centre:mk.

STRICTLY CONFIDENTIAL

The research project/study groups which you participate in will be filmed and audio recorded and you agree that video and audio recordings may be used, in the current or edited form, by Emotional Logic and/or our Client and its third-party suppliers following completion of this research project.

You further understand that Emotional Logic and/or its Client may use your image, video or audio recordings in reports, presentations, conferences, for internal analysis. Emotional Logic uses artificial intelligence tools in the processing of the research data (for example to analyse your survey answers) but we remove your personal data (such as name or email) before such processing takes place. Please see our privacy notice for further details about this.

I confirm that I have read and understood the Data Protection Statement and Emotional Logic’s Privacy Notice have had the opportunity to consider the information and ask questions which have been answered satisfactorily

I understand that my participation is voluntary and that I am free to withdraw without giving a reason.

I understand that I will be able to withdraw my consent at any time by contacting [email protected].

I agree to the research project being audio or video recorded and used as described above.

I agree to Emotional Logic and its Client recording and processing this information about me. I understand that this information will be used only for the purpose(s) explained in the Data Protection Statement and in accordance with our Privacy Notice.

I understand and agree to my personal data being held by Emotional Logic as set out in its Data Privacy Statement.

TERMS OF PARTICIPANT ENGAGEMENT

This Research Participation Agreement (“Agreement”) is between Emotional Logic Limited (“Emotional Logic”, “us”, “our”) and the undersigned person (“Participant”, “I”, “my”).

1. I agree to actively participate in a research session to which I am invited in exchange of which I will receive the incentive payment/voucher as outlined in the screening survey and/or associated documents I received from the recruitment agency.
2. I acknowledge that my participation in the research session is voluntary and that it is my responsibility to inform the interviewer if I cannot attend, or feel uncomfortable at any point during the research session or wish to suspend or terminate the interview or leave a group session.
3. If I don’t attend the research session, I acknowledge that I won’t receive any incentive payment/voucher.
4. Termination during the research session may result in me receiving no or only part of any incentive payment offered (where applicable).
5. Incentive payments will be made as set out in screening survey and/or associated documents.
6. I acknowledge that where research sessions are carried out on-line, it is my responsibility to have a suitable device with access and connectivity to the video conferencing platform set out in the screening survey and/or associated documents. I accept that my unavailability or intermittent availability at the research session due to technical issues resulting in a lack of full participation may result in no or only partial incentive payments being offered.
7. I understand that as a condition of my participation in a research session:
a. I agree that any and all information expressed or communicated by me during the research session (“Contributions”) may be freely used and disclosed by Emotional Logic without restriction or compensation to me (apart from the incentives, if any, referred to in paragraph 1 above).
b. I hereby assign (transfer) to Emotional Logic absolutely all existing and future intellectual property rights in my Contributions.
c. I waive my moral rights (right to be identified as an author) in the Contributions.
d. If required, I will sign any further document required to ensure the rights transferred to Emotional Logic in paragraph (b) above are fully transferred (at the cost of Emotional Logic).
8. CONFIDENTIALITY. I acknowledge that when I take part in a research session, I may come in contact with, be allowed to see, use or otherwise have access to certain nonpublic, confidential, proprietary, or sensitive information or material that is the exclusive property of third parties, including, information with respect to the third-party products and services ("Confidential Information"). I agree not to copy, print, store, forward or disclose to anyone by any means the Confidential Information I will have access to, and I must not use the Confidential Information for other purposes than for the purpose it was
disclosed to me. Similarly, if I have access to Confidential Information not known to Emotional Logic, I agree not to disclose any such Confidential Information during the course of the research sessions, for example in the responses or opinions I share during a research session.
9. The Participant’s wellbeing is important. If I have any physical or mental health conditions that could be impacted or triggered by this research study then I will declare these to the researcher before participation in the research session.

I agree to the Terms of Participant Engagement.

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April 9, 2025 4:30 pm BST

Emotional Logic - Consent Form Uploaded by Holly Ackland-George - [email protected] IP 82.148.32.25

April 17, 2025 5:56 pm BST

Document owner [email protected] has handed over this document to [email protected] 2025-04-17 17:56:28 - 82.148.32.25