Ford Design - Consent Form - Dec 24


About the study 

Thank you for participating in our study relating to vehicle safety and security. 

 You may give us information including: 

  • Contact information.  We use this to create and manage your attendance at the sessions and to contact you about future sessions.  
  • Video recordings and audio recordings of you taking part in the sessions.  We use these recordings and film footage to support our internal analysis, internal reports and research and to develop and improve our products, processes, services and marketing and business strategies.  
  • We may include your name, or recordings from research in designs, presentations and reports. 

The insights we gain from our conversations with you will be used to help Ford Motor Company to develop better and more relevant products, services and customer experiences. What we learn from our observations will be used to draw patterns across people we met. We are interested in these general patterns, rather than the particular details of your personal circumstances. We are contacting you to request that you extend consent for Ford Motor Company to store and share the data internally. Ford’s description of its use of the data can be found on the next page. Please check each of the following boxes to confirm that you consent to transferring the associated forms of data to Ford Motor Company: 

  • Photographs 
     
  • Videos
     
  • Sound recordings
     

Maintaining Ford’s confidentiality 

All information disclosed to you during this Session is confidential and the property of Ford. You agree to maintain the confidentiality of the information to which you are exposed. As such, you will not disclose to others, including family and friends, either in writing, orally, by audio recording, and/or by photography/video device, any information relating to the products, ideas, concepts or evaluations disclosed to and by you during this Session. 

By signing this form, you agree to the following terms [please check each box to confirm that you have read and understand these terms]: 

  • I give Ford Motor Company permission to keep and internally share the above content for up to 5 years before secure destruction. 
  • I give Ford Motor Company permission to process and store my personal data within and outside the European Economic Area ("EEA"). 

Participant name (printed)  

 

Date  

Observer on behalf of Ford (printed)  

  

Date

Notice from Ford Motor Company Regarding Personal Data: 

 

  1. Ford Motor Company conducts research to inform their product strategy and development of offerings.  
  1. Internal teams at Ford Motor Company will use the research and data to inform short- and long-term product development and improvement and external marketing campaigns. 
  1. The data will never be used for direct marketing purposes and will never be shared for such purposes. 
  1. In the transfer of the data from this research, the following personal data about you (henceforth “the Respondent”) will be available to Ford Motor Company employees: (name, physical likeness via photography and video). Details about the personal or professional life as recounted by the Respondent or by a third party with the Respondent’s permission will be retained by Ford Motor Company. This may include details about personal opinions, taste, lifestyle, habits etc. The Respondent’s email, phone number and address will not be retained. 
  1. This includes but is not limited to special forms of data you might have shared including respondent ethnicity, gender, religious beliefs, and political affiliations.  
  1. The processing of personal data will be limited to what is necessary to achieve the purposes listed above (see item 2) and will be used for internal research purposes only.  Ford Motor Company will become responsible for ensuring that the personal data is processed and stored according to the terms and conditions of the General Data Protection Regulation Personal data may take the form of written recounts, photographs and/or videos and audio recordings. 
  1. Only designated persons from the following entities may have access to the personal data: 
  1. Employees of Ford Motor Company who are involved in product and market research.  
  1. Employees at companies affiliated with Ford Motor Company such as recruiters, transcribers and coders 
  1. Public authorities if legally required. 
  1. Upon transfer to Ford Motor Company, respondents’ personal data will be stored on servers located in the US and on cloud-based software such as Adobe, Miro, Dovetail and Figma for up to 5 years. Subsequently, personal data will be fully anonymized or destroyed. 
  1. 1 American Road, Dearborn, Michigan, 48126 
  1. The Respondent has the following rights in relation to the personal data retained by Ford Motor Company: 
  1. Right to know what personal data are retained by Ford Motor Company about the Respondent. 
  1. Right to receive a copy of the personal data collected and processed about the Respondent. 
  1. Right to rectification of inaccurate personal data and right to restrict processing of data if the personal data is contested or there is a conflict about whether the processing is unlawful. 
  1. Right to withdraw consent or request erasure of personal data about the Respondent which are no longer relevant for the purpose stated in item 2. 
  1. Ford Motor Company is safeguarding the personal data through technical and organizational safety measures in order to prevent unauthorized access, manipulation or deletion of the data. 
  1. If the Respondent has any questions about the processing of their personal data, please contact the Ford Motor Company data protection officer at [email protected]. 

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Signature Certificate
Document name: Ford Design - Consent Form - Dec 24
lock iconUnique Document ID: 51c0cbf3f1b54b88eb3ac07f40cdeb84167014a5
Timestamp Audit
December 6, 2024 12:08 pm BSTFord Design - Consent Form - Dec 24 Uploaded by Valeria Ordaz - [email protected] IP 82.148.32.25
December 6, 2024 12:18 pm BSTTPIR inbox - [email protected] added by Valeria Ordaz - [email protected] as a CC'd Recipient Ip: 82.148.32.25
December 6, 2024 12:19 pm BSTTPIR inbox - [email protected] added by Valeria Ordaz - [email protected] as a CC'd Recipient Ip: 82.148.32.25
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