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Informed Consent Form

INFORMED CONSENT FORM

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Magenta Research is committed to comply with Data Protection laws, regulations, and rules in accordance with the principles of the UK’s and EU’s General Data Protection Regulation (GDPR).

Please read the following and tick as applicable:

I am willing to participate in a 60-minute remote research discussion via MS Teams

My incentive payment is based on full satisfactory completion of the research as outlined, and this may be subject to change if I do not fulfil the study requirements

I consent to my details being shared with the research team for the purpose of completing the research.

I consent to video recordings from the research being shared internally with the sponsoring client for market research analysis purposes.

I am happy to be re-contacted about this research should any follow up questions or research phases arise, and that I would be fairly reimbursed for any additional opportunities I may participate in

I understand that the research company (Magenta) will delete all footage and personal data collected during the project 12 months upon the completion of the project.

A more detailed Privacy Policy is available on the home page of our website, the address of which is www.magentaresearch.co.uk

I have read the above and I fully understand the provided information and have had the opportunity to ask questions. I understand that my participation is voluntary and that I am free to withdraw at any time, without giving a reason. I voluntarily agree to take part in this study.

Date:

Magenta Research Ltd. www.magentaresearch.co.uk

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June 26, 2026 10:20 am BST

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