Ipsos - Snapchat Project - Privacy Notice


This Ipsos UK Market Research Study and your personal data

25-096994-01 - 2026 Shopping Season

This privacy notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.

About Ipsos UK

  • Ipsos MORI UK Limited and Ipsos (market research) Limited are a specialist research agency, commonly known as Ipsos and referred to in this privacy notice as “Ipsos UK”. Ipsos UK is part of the Ipsos worldwide group of companies, and a member of the Market Research Society. As such we abide by the Market Research Society Code of Conduct and associated regulations and guidelines.

 

About Snapchat

The client is Snapchat (Snap Inc.), a technology company known for its multimedia social media and instant messaging app. Snapchat is distinguished by its emphasis on visual communication and the use of the camera, with its core product focused on enhancing relationships with friends and family, offering personalised entertainment and advertisements. Snapchat’s privacy notice can be reviewed here: Privacy Policy | Snapchat Privacy.

 

What is Ipsos UK’s legal basis for processing your personal data?

  • Ipsos UK requires a legal basis to process your personal data. Ipsos UK’s legal basis for processing is your consent to take part in this research study.  If you wish to withdraw your consent at any time, please see the section below covering ‘Your Rights’.

 

How will Ipsos UK use any personal data including survey responses you provide?

  • Firstly, responding to this study is entirely voluntary and any answers are given with your consent.
  • Ipsos UK will keep your personal data and responses in strict confidence in accordance with this privacy notice and you will only be identifiable to the client and the third party marketing agency, likely ‘WOW 404’ if you consent.
  • We will only share recorded material(s) from the research and the screenshots/Snaps you share with the Project Team; the Project Team is the Ipsos UK Project Team, supplier organisations working on this project and Snapchat. Snapchat may also share them with a third party marketing agency, likely WOW 404, who they may work with on future marketing campaigns. These will only be used for internal use and inspiration and none of your screenshots/Snaps or any personal identifiable information will be used in any marketing or advertising material in any form.
  • Ipsos UK and the client and the third party marketing agency, likely ‘WOW 404’, will only use your personal data and responses solely for internal purposes.

Who we share your data with?

  • Snapchat (the client) and the third party marketing agency, likely ‘WOW 404’
  • Ipsos UK will be using certain supplier organisations to assist us in running the research study and we will need to disclose your personal data to these supplier organisations for that purpose. These supplier organisations include:
  • Zoom
  • Sago
  • Civicom
  • Roots
  • Large Language Models (Artificial Intelligence e.g. Open AI) using an Ipsos dedicated environment

How will Ipsos UK ensure your personal information is secure?

  • Ipsos UK takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.
  • Ipsos UK has regular internal and external audits of its information security controls and working practices and is accredited to the International Standard for Information Security, ISO 27001.

How long will Ipsos UK retain your personal data and identifiable responses?

  • Ipsos UK will only retain your data in a way that can identify you for as long as is necessary to support the research project and findings.
  • Your personal details used to invite you take part is this market research study, will be securely deleted from our systems once the study and any quality control checks are complete; this is usually carried out within three months of project close.
  • If you are identifiable in recorded interview footage, it may be necessary to retain this material securely for a period of up to one year, after which it will be securely removed from our system.
  • For this project we will securely remove your personal data from our systems by 05/26 and from online hosting platforms by 01/27

Where will your personal data be held & processed?

  • Your personal data will be transferred to countries outside the United Kingdom and the European Union. Some countries may not have laws that provide the same protections on personal data as inside the United Kingdom or the European Union.  Groups to whom Ipsos UK transfers personal data in such countries will be required to sign agreements to protect personal data or agree to data transfer agreements with third parties.

 

Your rights

  • You have the right to access your personal data within the limited period that Ipsos UK holds it.
  • If you want to contact the client about data they hold about you, please see the client’s contact details below.
  • Providing responses to this study is entirely voluntary and is done with your consent. You have the right to withdraw your consent at any time whilst we hold your personal data at an identifiable level.
  • You also have the right to request from us the deletion or erasure of the personal information we hold about you.
  • You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold.
  • If you want to exercise your rights, please contact us at the below Ipsos UK address or by reaching out to Ipsos UK’s EU Representative
  • If you have any complaints, we will appreciate if you give us an opportunity to resolve any issue first, by contacting us as set out below.You have the right to lodge a complaint with the data protection supervisory authority in your country or the UK’s Information Commissioner’s Office (ICO) if you have concerns on how we have processed your personal data. You can find details about how to contact the Information Commissioner’s Office at Make a complaint | ICO. 

 

How can you contact Ipsos UK & Snapchat about this study and/or your personal data?

  • Contact Ipsos UK:

Email: [email protected] with 25-096994-01 Snap - 2026 Shopping Season Qual in the email subject line.

Post: 25-096994-01 Snap - 2026 Shopping Season Qual

Data Protection Officer

Compliance Department

<Ipsos (market research) Ltd>

3 Thomas More Square

London E1W 1YW

United Kingdom

 

  • Contact Snapchat

Email: [email protected] OR [email protected] with 25-096994-01 Snap - 2026 Shopping Season Qual in the email subject line.

Post:                         

  • 25-096994-01 - 2026 Shopping Season Qual
  • Cecilia Blivet Di Marco/DPO
  • 16 Rue Catherine de la Rochefoucauld, 75009 Paris, France

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Document name: Ipsos - Snapchat Project - Privacy Notice
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