TAKE PART IN RESEARCH™
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Call Comments
Which of the following best describes the type of occupation/employment.
Full-time
Part-time
Not working
Retired
Other
Is this job in a professional/managerial role, or some other role?
Professional/managerial role
Other
Do you or any of your family or close friends work in the following industries?
Advertising
Marketing
Market Research
Journalism
PR
Motor Industry (components, manufacturing, garages, dealers)
Airlines
Public transport
Banking
Insurance
Hotel trade
Pharmaceuticals
Other
Do you or someone else who lives in your household currently own a Ford S MAX?
Yes
No
And is this the new S MAX, launched in 2015 or an older model?
NEW S MAX launched in 2015
OLD S MAX (launched prior)
When was this vehicle first registered?
August 2015 or after
July 2015 or before
And was this vehicle acquired …?
New
Ex demo
Second hand
Are you the main or joint main driver of this vehicle, in terms of time spent driving the vehicle?
Yes
No
Is this vehicle privately owned, or is it a company vehicle?
Privately owned
Company car
ASK IF COMPANY VEHICLE. When choosing your car how much choice was available to you?
I had completely free choice of make and model
I could choose between 4 or more different vehicles
I had a choice from less than 4 vehicles
I had no choice of vehicle
Did you personally choose this vehicle?
Yes, I made the decision alone
Yes, it was a joint decision
No, someone else chose for me
Record gender
Male
Female
Can you please tell me your age (record specific age):
Age Category
29 years & under
30-44
45-59
60-65
66 years & over
What is your marital status?
Married/living together with partner
Not married/single
Do you have children aged under 18 living in your household?
Yes
No
What level of education do you have?
Secondary school without qualifications
Secondary school with qualifications
Higher education, not university
University (first degree)
University (higher degree)
To what degree does each of these statements fit you and your beliefs where 1="Does Not Fit Me At All" and 5="Completely Fits Me"
I like to keep up with the latest trends
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
I do not worry about what others think of me
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
I am willing to sacrifice some time with my family in order to get ahead
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
I do not reveal too much of myself to others
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
I do not like to stand out from the crowd
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
Taking risks makes life more exciting and enjoyable
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
I think it is important to be involved in my community
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
I work hard to live up to what others expect of me
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
I am open to styles from all over the world
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
I constantly set my standards higher for success
Does not fit me at all
Slightly fits me
Moderately fits me
Fits me well
Completely fits me
Score out of 10
1
2
3
4
5
6
7
8
9
10
Not yet added
Aspirer?
Yes
No
We are inviting a few people to take part in this research. This is purely and simply a market research exercise, to help us understand more about your vehicle requirements. No one will attempt to sell you anything either during the interview or afterwards. We would very much appreciate your opinions. The research will take the form of a 1.5hr in-depth interview at either your home or your place of work. The purpose of this will be to see and understand how you use your vehicle on a daily basis; therefore you must have your Ford S MAX with you during the interview. The interview will be conducted by a researcher from MM-Eye and they may be accompanied by another person from the team. We will be giving everyone who takes part a thank you of £XXX.
Interview Date
Interview time
Location
Respondent Name:
Address: (where the depth interview will take place)
Postcode:
Home Tel No:
Mobile:
Work Tel. No
Email
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Thanks