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MTR-100d ICF

Informed Consent Form

Project Code: MTR-100d

What this market research is about

Bold Insight Ltd/Inc. (“Bold Insight”) would like to thank you for participating in this market research, which is being conducted by our client, Mantaray Ltd., ("Client") on behalf of the Market Research Sponsor, Meta Platforms, Inc., ("Market Research Sponsor"). The purpose of this market research is to gain insight into possible design directions for Generative AI tools (“Purpose”).

Your participation in this market research will help us make the product easier to use. Bold Insight is the data sub-processor, Mantaray is the data processor and Meta is the data controller responsible for the processing of your personal information.

This market research activity is being conducted in accordance with the Market Research Society (MRS) code of conduct and the UK Data Protection Act 2018, as well as the General Data Protection Regulation (GDPR) 2016. It will take place in February 2025. The activities should not exceed 75 minutes in length and will include interacting with a remote prototype and providing feedback on the prototype and opinions towards generative AI tools.

Information we want to collect

Information is personal information that identifies you or could be used to identify you. The legal basis for processing your information is based on your consent below.

Information used to qualify you for the market research:

o Your name
o Contact details (e.g., email, address, phone number, Facebook username and email address)
o Demographic information (e.g., age, gender)
o Employment information
o Information about your experience using GenAI and hobbies
o Special Category information collected: race and ethnic demographic information

This information may be used during analysis to the extent needed to support the Purpose.

One-on-one interview:

o This market research will consist of a 75-minute one-on-one interview between yourself and a researcher. If you choose to participate, the researcher will walk you through a series of tasks and ask you questions about: a new product, how you might use it, your thoughts about the product overall, how useful the product may be to you, and/or any other questions pertaining to the product which relate to the purpose of the market research. This information will be used for our analysis.

o In addition, your information will be processed by 3rd party companies for the purpose of study moderation and analysis, web conferencing, video/audio recording and transcription. Companies being used for further processing: Zoom Video Communications LLC.

Audio/video recordings and live stream:

o We will audio and video record the session to gather your comments and actions to aid in the analysis and verification of market research findings. We will securely live stream your session so the Client and Market Research Sponsor may view your session live.

I give consent for the following (please tick as appropriate):

I agree that personal information collected during recruitment and during market research will be used for analysis

Yes

I agree to participate in a 1:1 interview, and personal information collected during the interview may be used for analysis

Yes

I agree to be audio and video recorded, observed via live-stream for viewing by Bold Insight, the Client, and the Market Research Sponsor for the purpose of analysis

Yes

How long we retain your personal information

Materials containing your personal information, including video recordings, will be pseudonymised or deleted within 3 (three) months of completion of information analysis. Pseudonymised information may be retained for up to 20 years.

How we use your personal information

Your records will be kept as private as possible under UK DPA 2018, GDPR and all other applicable laws. Your information will be stored in limited-access databases. Bold Insight will have access to these databases. Bold Insight will be obligated to protect the confidentiality of your information and to use and disclose it only as described in this document.

The Client will receive your mobile phone number and/or Facebook ID and email address only to enroll you in new features for the Purpose outlined above.

I agree to my personal information being transferred to the Client and the Market Research Sponsor for the purpose of analysis.

Yes

The Client or Market Research Sponsor will produce market research reports using the information collected from you during the market research. Bold Insight, along with the Client and the Market Research Sponsor, will review the market research information and report.

Materials and audio/video recordings may be used for training purposes; however, any materials used for training purposes will be pseudonymised in accordance with the terms specified in “How long we retain your personal information.

Bold Insight retains indefinitely your full name and the date(s) on which you participated in market research to verify your history of participating in market research with us and allow us to respond to any legal inquiries or requests you may have regarding your personal information that we may have.

Information Transfer

As part of this market research, your information will be processed in the United States and South Africa, where you may have fewer rights than you do in the United Kingdom regarding the privacy of your information. Even if your personal information is transferred to the United States and South Africa, it will always be handled in accordance with applicable law. Transfer of your information outside of the United Kingdom, the European Economic Area (EEA), and Switzerland to a country whose laws have not been found to provide an adequate level of protection will be carried out in a manner consistent with an approved adequacy mechanism such as the UK Standard Contractual Clauses.

I give permission for my Information to be processed in the United States of America and South Africa by Bold Insight, the Client, and the Market Research Sponsor.

Yes

Your participation in this market research is voluntary

It is your right, as a market research participant, to choose if you wish to be involved in this market research.

✔ You have the right to withdraw your consent to participate at any time without giving a reason. Withdrawing your consent during the session will terminate the interview; however, any information collected from you up to that point may still be used to support the Purpose unless a request is made in writing to [email protected] to delete, modify, or access any personally identifiable information collected from you.

✔ You have the right to take a break at any time. Please tell the researcher if you need a break.

✔ There will be no penalty to you for taking a break or withdrawing your consent to the session at any time.

✔ You have the right to request a copy of the information collected from you.

You will receive an incentive

At the conclusion of the interview session, the market research recruiter will contact you to provide you with the pre-agreed incentive amount.

Your consent

By signing this form, you give your consent to participate in this market research. If you have any questions about any content in this form that you would like to discuss before signing, please contact Martin Porcheron at [email protected]. The research team would be happy to discuss these terms of agreement with you.

You may review the privacy policies for Bold Insight, Mantaray (“Client”), and Meta (“Market Research Sponsor”) online:

● Bold Insight’s Privacy Policy: https://boldinsight.com/privacy
● Mantaray’s Privacy Policy: https://mantaray.africa/privacy-policy/
● Meta’s Privacy Policy: https://www.facebook.com/privacy/policy/?_rdr

If you wish to withdraw your consent or access, destroy, or modify your information

✔ You have the right to access, request a copy of, modify, and/or request to destroy any information that was collected in relation to you and your market research session at any time after the completion of the session. You also have the right to withdraw your consent at any time during or after the completion of the session. To make any such request, please let a research team member know. Any request must be made in writing. If you want to access or update your information or withdraw your consent in the future, please contact [email protected] stating your request along with your full name, interview date and time.

✔ You may also contact Bold Insight, their Client, or the Market Research Sponsor via the information below:

Bold Insight Ltd Contact: Title: Data Privacy Officer & Quality Director Company: Bold Insight Ltd. Email: [email protected]

Mantaray (Client) Contact: Company: Mantaray Africa Email: [email protected]

Bold Insight Inc Contact: Title: Quality Director Company: Bold Insight Inc Email: [email protected]

Meta Platforms, Inc. (Market Research Sponsor) Contact: Company: Meta Email: [email protected]

✔ In addition to the above, you have the right to check, without difficulty, the identity and credentials of any individual and/or employer conducting this project (including sub-contractors).

You have the right to lodge a complaint with the Information Commissioner’s Office: Telephone: 0303 123 1113 Textphone: 01625 545860 Online: https://ico.org.uk/make-a-complaint/

Non-Disclosure Agreement (NDA)

As we will be asking you to interact with a product that may not yet be on the market, confidentiality of all information disclosed during this market research must be maintained. Any technical and/or business information about the company’s product must be held in confidence. By signing this consent form, you agree to hold in trust, keep confidential, and not disclose any information related to what you will experience - directly or indirectly- in this market research to any third party or make any use of the confidential information beyond those activities that are part of this market research.

Please check one of the following:

YES, I have read the above statement and agree to maintain confidentiality of the information disclosed in this market research.

NO, I choose not to participate in this market research.

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