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Northstar – Range Rover Initiative
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Name of Interviewer
*
Addie
Andrew
Charley
Chris
Lulu
Name
*
Phone Number
*
Notes
Do you still own your Range Rover
*
Yes
No
What other vehicles do you have in your household?
*
When you say Range Rover you are not talking about the Evoque or the Sport but the Range Rover model
Yes
No
Is your Range Rover the Vogue or Autobiography Black?
Vogue
Autobiography Black
Other
Other:
Are you the principal driver of the Range Rover? Are you driving at least 50% of the time?
Yes
No
When you purchased your Range Rover did you choose it yourself or was it someone else's decision?
I decided completely by myself
I decided with others but I was the main decisions maker (or my involvement was at least 50%)
Someone else decided
Did you buy your Range Rover new or used?
New
Used
When did you lease or purchase your current Range Rover?
Within the last 6 months
6 - 12 months ago
1 - 2 years ago
2 years ago
3 years ago (check model)
More than 3 years ago (check model)
Is your Range Rover a private or company car?
Private
Company
Did you have free choice in choosing your company car or were you given a list of cars you could choose from?
I had complete free choice
I was given a list
Have you owned any vehicles from the Land Rover portfolio before this?
Yes
No
If yes, which were these?
How old are you?
Gender?
Male
Female
What is your marital and family status?
Single/ living alone with no children (including divorced, separated, widowed)
Married/ co-habiting with no children
Married/ co-habiting/ divorced with children under 18 dependent on me
Married/ co-habiting/ divorced with children over 18 who no longer live at home
How old are your children?
What is your ethnicity?
Which of the following best describes your level of education?
School up to 16
School/ college up to 18
Achieved graduate degree (BA, BSc etc)
Achieved post-grad degree
Other
Other:
More specific questions...
Can you describe to me the area where you live and why you like it?
Which of the following best describes your employment status?
Employed
Self employed
Business owner
Unemployed/ not working
Retired
Other
Please tell me a bit about your work and what your role is?
How did you come to work in this area? What led you there?
Which of the following best describes how you feel about work?
I choose not to work because I don't have to
I work in a family business and little participation is needed
Work is a necessary means to live and enjoy a certain lifestyle
I enjoy my work, but it is still just a job
I love my work, to me it is much more than a way of earning a living
My work is a way of bettering and fulfilling myself
My work is my passion, most of the time I do not consider it to be work
I do not believe in a work/life balance as for me the two are so (positively) intertwined
Other
Can you tell me a bit about why you feel that? [regarding the above]
What do you like to do for pleasure?
I have some 'either/ or' questions. Which would you prefer....?
An adventure holiday in a more obscure location organised through experience agencies like Kamalu or Black Tomato or a 5* package holiday with Kuoni or Abercrombie & Kent?
An adventure holiday
A 5* package holiday
Neither
Both
...more information...
Dinner at somewhere like the Ivy or Claridges, or an immersion restaurant such as Dans le Noir or Bed Supper Club?
Dinner at the Ivy
An immersion restaurant
Neither
Both
...more information...
A private jet to Necker Island or the chance to take a flight on Virgin Galactic?
Necker Island
Virgin Galactic
Neither
Both
...more information...
Membership to 'A Small World' - leading private international lifestyle club of internationally minded people sharing extraordinary experiences or membership to Quintessential, a premium lifestyle concierge service who can arrange last minute theatre visits and restaurant bookings?
A Small World
Quintessential
Neither
Both
...more information...
Heston Blumenthal's molecular cuisine or a 12 course tasting menu at a Michelin starred restaurant?
Heston Blumenthal
12 course tasting menu
Neither
Both
...more information...
Meeting and working at Brookes, Boodles or Whites - fine gentlemans clubs or meeting at 'Second Home' in East London, an open source creative workspace and cultural hub housing music, lectures and film screenings?
Working at Brookes, Boodles or Whites
Meeting at 'Second Home'
...more information...
We would like to understand a bit about your attitudes to life and values, I have some statements here if you could let me know from 1 to 5 where 1 is strongly disagree and 5 is strongly agree
“I am curious about things and constantly seek to learn and develop”
1
2
3
4
5
“I am creative and progressive in the way I approach my life” **
1
2
3
4
5
“Overall, there is too much immigration to my nation. It threatens our country“
1
2
3
4
5
“I value tradition and heritage and feel today’s world lacks the authenticity of bygone times” **
1
2
3
4
5
“Bricks and mortar and tangible things are more meaningful and comfortable to me”
1
2
3
4
5
“I like to feel separated from the crowds and to create my own personal world tailored to me”
1
2
3
4
5
“ I consider myself to be a global citizen and value that progress – technological or otherwise - has given me the opportunity break free of traditional boundaries” **
1
2
3
4
5
“I have a wide circle of friends and sharing experiences means a great deal to me” **
1
2
3
4
5
“The ability to travel and explore new places is one of my top priorities” **
1
2
3
4
5
“The digitisation of things and rate of technological progress worries me” **
1
2
3
4
5
“It is important that I am seen to behave in a way fitting for my status” **
1
2
3
4
5
“Surrounding myself with likeminded people who share my interests and tastes is important”
1
2
3
4
5
“I like sourcing locally produced food and other goods”
1
2
3
4
5
“I try to buy eco-friendly products as far as possible.”
1
2
3
4
5
“The world is my playground” **
1
2
3
4
5
“Flat hierarchies, sharing ideas and learning from other people is the key to a fulfilled life”
1
2
3
4
5
“It is my responsibility to shape the future for the next generation”
1
2
3
4
5
“I like to go to all the fashionable places”
1
2
3
4
5
“Sometimes I look at this country and feel I don’t recognise it anymore”
1
2
3
4
5
Just a few more statements here all about your attitudes to money and success. If you could let me know from 1 to 5 where 1 is strongly disagree and 5 is strongly agree
“I value experience over possession” **
1
2
3
4
5
“I like people to know I am successful through the clothes I buy, the places I go and the things I do” **
1
2
3
4
5
“My wealth allows me to live the lifestyle I want to but I would prefer others not to think I am particularly wealthy”
1
2
3
4
5
“My motto would be to ‘be more’ rather than ‘have more’” **
1
2
3
4
5
“I like people to look at me and know I am successful” **
1
2
3
4
5
“I prefer to spend time with people of the same socio-economic status to me”
1
2
3
4
5
“In my home the physical possessions that I treasure the most are the things that remind me of the great experiences I’ve had in my life”
1
2
3
4
5
“Time is money”
1
2
3
4
5
“There is not much you can’t do with money” **
1
2
3
4
5
“Living a luxury lifestyle is one of my biggest motivators and priorities”
1
2
3
4
5
“Success means I can be the best and afford the best” **
1
2
3
4
5
“To me luxury means the opulence of rich materials and being pampered” **
1
2
3
4
5
“I am motivated by increasing my earning power”
1
2
3
4
5
“I would rather people think I am clever or cultured than rich” **
1
2
3
4
5
“I enjoy rewarding myself by buying myself something nice (sometimes quite expensive) every now and then”
1
2
3
4
5
“For me luxury is more low key and defined by its simplicity and understated-ness” **
1
2
3
4
5
Close
Thanks