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Ofcom Video Sharing Platforms (25-094582-01) - Detailed Consent Form - Participants Aged 18+

Brief description of research:

This research looks to understand how people watch video content online.

Thank you for your interest in taking part in this research which is completely voluntarily. The research is being conducted by Ipsos (market research) Limited and Ipsos UK Limited, an independent market research agency based in the United Kingdom, on behalf of Ofcom.

The research will consist of 4 stages. You will be asked to take part in 2 OR 3 OR all 4 stages of the research.

This consists of the following:

Stage 1: Private 5-day online media diary (approx. 150minutes of tasks over the 5 days) via Ipsos’ in-house platform known as Community Direct

Stage 2: 90 or 120 minute in-person interview in your home

Stage 3: Private 30 minute online post task via the same platform as stage 1

Stage 4: One-to-one 30 minute online interview hosted on Zoom

You have the right to withdraw from the research at any time. For more information about your rights, please see the privacy notice.

You will receive an incentive for your participation. This will be paid to you when the four stages listed above are complete (April 2026).

Information you will share as part of this research:

If you give us your explicit consent, audio and video recordings and photographs of you taking part may take place in the following ways across stages:

Stage 1: 5-day online media diary – You have the option to upload photos and videos of your media-related activities. Please make every effort not to include images of people who are not taking part in the study. You will also be asked to download and share your YouTube viewing history as well as a recent screenshot of your Screen Time smartphone summary. Instructions will be given on how to do this and how to redact any information you do not wish to share with us.

Stage 2: In-home interview – This interview will be audio recorded for the purpose of creating a transcript and photos showing how you typically watch videos online may be taken. Photographs may also be taken of your YouTube viewing setup.

Stage 3: Online discovery activity - You have the option to upload photos and videos of your media-related activities. Please make every effort not to include images of people who are not taking part in the study

Stage 4: Online interview – This discussion will be video recorded for the purpose of creating a transcript. You will also be asked if you are happy to share a short part of the video recording of the final part of the interview with Ofcom.

These recordings and photographs may be used by Ipsos staff and Ofcom for research and analysis, quality control purposes and private presentations. Please note that we may store photographs and video footage on our, or our sub-contractors’, systems – these will be hosted inside the United Kingdom and the European Union. If you consent, your online task responses and interview may also be viewed live by Ofcom.

Please be assured that any data containing personal information will be held by Ipsos and Ofcom in strict confidence, solely for the above research purposes. Only anonymised data will be used in the external report. Ipsos will securely store the data you provide and will securely destroy all personal information once it is no longer needed (December 2026).

If you are happy to take part, and for the audio, photos and video recording to be used in this way, please read the information in the table that follows and select ‘Yes’ or ‘No’ for each statement to indicate whether you consent to it. You can use a tick or a ‘X’ in the appropriate column. You must then provide your signature and details.

The research has been explained to me, and I have been given a full explanation about the possible uses of any audio, video recording and/or photographs of me. I have also been provided with a project privacy notice. I want to take part and agree to each element of the research outlined in the table that follows where I have selected ‘Yes’.

Pre-task

I consent to providing images, audio and/or videos of my media-related activities for the online diary and will make every effort not to include any images/video of anyone who has not consented to take part in the study

Yes

I consent, using the provided instructions, to download and share my YouTube viewing history as well as a recent screenshot of Screen Time smartphone summary (which, for both, I can redact any information I do not wish to share)

Yes

In Home Interview

I consent to the in-home interview being audio recorded and photos showing how I typically watch videos online being taken

Yes

I consent to audio recordings of interviews being temporarily shared with Ofcom

Yes

OPTIONAL – YOU DO NOT HAVE TO TICK “YES” TO TAKE PART IN THE RESEARCH PROJECT For the in‑home interview (Stage 2), an Ofcom researcher may observe the session. Please tick “Yes” only if you are happy for your personal details to be shared with Ofcom for this purpose, and for an Ofcom colleague to attend the interview. Any personal details shared with Ofcom for observation purposes will be used only for this interview and will be securely deleted immediately afterwards.

Yes

Online Discovery Activity:

If chosen to take part, I consent to providing images, audio and/or videos of my ‘Discovery Session’ and will make every effort not to include any images/video of anyone who has not consented to take part in the study

Yes

Online Follow Up Interview:

If chosen to take part, I consent for the online follow-up interview to be audio and video recorded

Yes

If chosen to take part, I understand that the online interview will be taking place on Zoom, and that potential viewers from the research team at Ofcom may choose to observe the interview

Yes

OPTIONAL - YOU DO NOT HAVE TO TICK “YES” TO TAKE PART IN THE RESEARCH PROJECT If chosen to take part, I consent for the audio and video of the final part of the online interview to be shared with Ofcom for internal use only. You can still take part in the 30-minute interview even if you do not agree to the recorded section.

Yes

I consent to quotes of things I may say (either in text or verbally) during any stage of the research to be used in a published report alongside some broad demographic details (such as a pseudonym in place of my name, age, location e.g. London and socioeconomic grade)

Yes

I confirm that I have read, understood, and accept the points above and am happy to proceed with the research on this basis. I consent to Ipsos collecting and using the information about me that I voluntarily provide during the research.

Yes

I agree to Ipsos re-contacting me regarding this piece of research

Yes

I have been provided with a copy of the privacy notice and confirm I have read this

Yes

Ways to sign and return this consent form:

Print a copy, complete it using pen and paper, scan it and email it back as an attachment
Sign the document using an electronic signature, check ‘Yes’ or ‘No’ by placing a tick or ‘X’ in the appropriate column and email it back as an attachment. Please note, an electronic signature (e.g. pasting an image of your signature or using an online signature generator) is not the same as typing your name and changing the font
If you cannot sign the document using methods 1 or 2, you can type your name into the document, check ‘Yes’ or ‘No’ by placing a tick or ‘X’ in the appropriate column and email it back as an attachment, but you must also copy and paste the information below into the email:

I have read and completed the consent form attached. I am unable to provide an electronic signature and have typed my name onto the document instead, to indicate my consent. I agree to you passing this email and consent form to Ipsos.

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Timestamp

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March 24, 2026 5:39 pm BST

Ofcom Video Sharing Platforms (25-094582-01) - Detailed Consent Form - Participants Aged 18+ Uploaded by Frances Thomas-Gregory - [email protected] IP 212.42.190.49

March 24, 2026 5:50 pm BST

Frances Thomas-Gregory - [email protected] added by Frances Thomas-Gregory - [email protected] as a CC'd Recipient Ip: 212.42.190.49

March 24, 2026 5:54 pm BST

Frances Thomas-Gregory - [email protected] added by Frances Thomas-Gregory - [email protected] as a CC'd Recipient Ip: 212.42.190.49

March 24, 2026 6:30 pm BST

Frances Thomas-Gregory - [email protected] added by Frances Thomas-Gregory - [email protected] as a CC'd Recipient Ip: 212.42.190.49