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Social Media Research - Privacy Notice

This Ipsos UK Survey and your personal data

Study name: Purchase Considerations 25-057751-01

This privacy notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.

About Ipsos UK

Ipsos MORI UK Limited and Ipsos (market research) Limited are a specialist research agency, commonly known as Ipsos and referred to in this privacy notice as “Ipsos UK”. Ipsos UK is part of the Ipsos worldwide group of companies, and a member of the Market Research Society. As such we abide by the Market Research Society Code of Conduct and associated regulations and guidelines.

What is Ipsos UK’s legal basis for processing your personal data?

Ipsos UK requires a legal basis to process your personal data. Ipsos UK’s legal basis for processing is your consent to take part in this research study. If you wish to withdraw your consent at any time, please see the section below covering ‘Your Rights’.

How will Ipsos UK use any personal data including survey responses you provide?

Firstly, responding to this study is entirely voluntary and any answers are given with your consent.

Ipsos UK will keep your personal data and responses in strict confidence in accordance with this privacy notice and you will only be identifiable in any published results if you consent.

We will only share recorded material(s) from the group with the Project Team; the Project Team is the Ipsos UK Project Team and supplier organisations working on this project.

Who we share your data with

Ipsos UK will be using certain supplier organisations to assist us in running the research study and we will need to disclose your personal data to these supplier organisations for that purpose. These supplier organisations include:

Large Language Models (Artificial Intelligence e.g. Open AI) using an Ipsos dedicated environment

How will Ipsos UK ensure your personal information is secure?

Ipsos UK takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.

Ipsos UK has regular internal and external audits of its information security controls and working practices and is accredited to the International Standard for Information Security, ISO 27001.

How long will Ipsos UK retain your personal data and identifiable responses?

Ipsos UK will only retain your data in a way that can identify you for as long as is necessary to support the research project and findings. In practice, this means that once we have satisfactorily reported the anonymous research findings, we will securely remove your personal, identifying data from our systems.

Your personal details used to invite you to take part in this market research study, will be securely deleted from our systems once the study and any quality control checks are complete; this is usually carried out within three months of project close.

If you are identifiable in recorded footage, it may be necessary to retain this material securely for a period of up to one year, after which it will be securely removed from our system.

For this project we will securely remove your personal data from our systems by 03/2026.

Your email address, when collected for the purpose of inviting you to take part in a Microsoft Teams call and for the Ipsos UK Interviewer to share their screen, will be deleted within 3 months of taking part in the survey, after deletion your email address from Outlook, it will be permanently removed from Microsoft servers within 31 days (please note this is separate to any personal data that might be collected within the survey itself – see bullet point above). Whilst we will ask your consent to turn on the camera during the call, you are under no obligation to do so; we will not be capturing the video call and is purely for the purpose of the Ipsos UK interviewer and the research participant to be able to see each other whilst on the call.

Where will your personal data be held & processed?

All of your personal data used and collected for this survey will be stored and processed in the United Kingdom and the European Union.

Your rights.

You have the right to access your personal data within the limited period that Ipsos UK holds it.

Providing responses to this survey is entirely voluntary and is done with your consent. You have the right to withdraw your consent at any time whilst we hold your personal data at an identifiable level.

You also have the right to request from us the deletion or erasure of the personal information we hold about you.

You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold.

If you want to exercise your rights, please contact us at the below Ipsos UK address or by reaching out to Ipsos UK’s EU Representative or Turkish Representative.

If you have any complaints, we will appreciate if you give us an opportunity to resolve any issue first, by contacting us as set out below. You are, however, always entitled to contact data protection supervisory authority in your country or the UK’s Information Commissioner at Make a complaint | ICO.

How can you contact Ipsos UK about this survey and/or your personal data?

Email:

[email protected] with the subject line “Purchase Considerations 25-057751-01”

Post: “Purchase Considerations 25-057751-01”

Data Protection Officer, Compliance Department

Ipsos (market research) Limited and Ipsos MORI UK Limited

3 Thomas More Square

London E1W 1YW

United Kingdom

Ipsos UK’s representative in the European union is:

Ipsos United Kingdom