MM-Eye – Toyota Marketing Clinic

Your Contact Details

Your Current Life Stage...

(PROBE FURTHER IN TO ROLE, INDUSTRY AND COMPANY WORKED FOR)
Have you previously or Does anyone in your close family work in any following industries?
(ADVISE THAT IF ANY FAMILY MEMBERS DO WORK IN THESE INDUSTRIES THEY WILL BE REMOVED FROM THE GROUP)
Do you own a car?

You and Your Car...

Do the reg details match to what the respondent says? Remember to check month of purchase, colour of car etc! if anything doesn't match PROBE! This is IMPORTANT!!!

Your Next Car

To the best of your knowledge, will this car be a company or a private car?

Which of the following brands would you consider and which ones would you never consider?

General Lifestyle and Attitude. Please answer on a scale of 1-5 where 1 = definitely disagree and 5 = definitely agree

This information will be held confidentially and securely by Roots Research Ltd in accordance with the Data Protection Act 1998 and Market Research Society Code of Conduct.

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