MM-Eye – Toyota Marketing Clinic | Take Part In Research

Call Comments

TIME / DATE BOOKED

TIME / DATE BOOKED - QUAL FOCUS GROUP ONLY

SEGMENT

Your Contact Details

First Name

Surname

Daytime Contact Telephone Number

Alternative Contact Telephone Number

Email Address

Your Current Life Stage...

Please could you describe what it is that you CURRENTLY do for a living and the ndustry you work in?

(PROBE FURTHER IN TO ROLE, INDUSTRY AND COMPANY WORKED FOR)

Have you previously or Does anyone in your close family work in any following industries?

(ADVISE THAT IF ANY FAMILY MEMBERS DO WORK IN THESE INDUSTRIES THEY WILL BE REMOVED FROM THE GROUP)

When did you last participate in Market Research?

What were the topics? Then probe: have you ever done anything about cars? if yes, who was it for (eg ford, bmw), was it a clinic or a group?

Do you own a car?

Yes

No

You and Your Car...

Vehicle - Make & Model

Car Type

Fuel Type

Were you the main or joint decision maker when buying this vehicle?

Are you th emain or joint driver of the vehicle?

Did you buy your car new or used?

Year of manufacture

Year Purchased

Month Purchased

Was car no.1 bought and paid for privately

Reg. No.

Do the reg details match to what the respondent says? Remember to check month of purchase, colour of car etc! if anything doesn't match PROBE! This is IMPORTANT!!!

Yes

No

Your Next Car

When are you most likely to consider buying a new vehicle?

Is this the most likely to be as a replacement car and an additional car?

How likely are you to consider buying your next car from New?

Which cars would you consider purchasing for your next vehicle? Ask openly but then read out list if need to. Can take up to 3 models.

Will this car be a...? Will this car be a...?

What is the TOTAL price you are willing to pay for your next vehicle? DO NOT READ OUT OPTIONS

To the best of your knowledge, will this car be a company or a private car?

Private

Company

What level of choice will you have over the make and model of the company car?

Which of the following brands would you consider and which ones would you never consider?

Fiat

Renault

Ford

Volksagen

Toyota

Citroen

Hyundai

Kia

Vauxhall

Nissan

Peugeot

General Lifestyle and Attitude. Please answer on a scale of 1-5 where 1 = definitely disagree and 5 = definitely agree

The car I drive says something about the kind of person I am

I consider a car to be a means of transport rather than a source of pleasure

I like to try new products and technology

When buying new products, style is a very important criteria

I enjoy travelling to new places and having new experiences

I like looking at beautiful cars

Gender

Age

Age Band

Marital Status

You will need to bring Photo I.D. and Proof of ownership for your vehicle - what documents will you be bringing for your vehicle? You will need to bring Photo I.D. and Proof of ownership for your vehicle - what documents will you be bringing for your vehicle?

Any notes about documents / proof of ownership / photo I.D.?

MM-Eye – Toyota Marketing Clinic

Your Contact Details

Your Current Life Stage...

You and Your Car...

Your Next Car

Which of the following brands would you consider and which ones would you never consider?

General Lifestyle and Attitude. Please answer on a scale of 1-5 where 1 = definitely disagree and 5 = definitely agree

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