TAKE PART IN RESEARCH
PRIVACY NOTICE (as of 1 August 2026)
Introduction
Take Part In Research is the entity through which Roots Research Limited recruits participant to take part in paid research undertaken by the clients of Roots Research Limited. Roots Research Limited (www.rootsresearch.co.uk) owns and operates the website of Take Part in Research (www.takepartinresearch.co.uk).
Privacy Policy Statement
Roots Research Limited takes privacy seriously. The following principles underpin our approach to respecting your privacy.
Privacy Notice
This Privacy Notice will help you understand how we collect, use and protect your personal information, intended to demonstrate our compliance with the UK General Data Protection Regulations (UK GDPR) and the Data Protection Act 2018 (DPA 2018).
Roots Research Limited is a ‘data controller’ under the General Data Protection Regulations (GDPR) and our registration number with the Information Commissioner’s Office is Z307648X.
Purpose
The purpose for which we gather and hold the personal information that we ask you to provide, is to match you with market research projects to be carried out for our clients, either by us directly or directly by our clients where you may meet the criteria specified for participation in the market research project. Therefore, we may look to recruit you for participation in any market research project on the basis that you meet the specified criteria.
If we identify you as a potential research participant for a market research project, we may contact you directly by telephone and/or email to provide you with details of the project and gather additional information that enables us to ensure you are a precise match for any particular project, and/or obtain information required for that project.
We will pass some or all of the personal information that we have gathered from you across to our client to enable them to involve you in their market research project if they are to undertake the market research directly.
Please note that we may also use your personal data to prepare, use and disclose statistical and demographic information regarding use of our Websites for the purposes of improving the Websites (in pursuit of the legitimate interests of improving the Websites for the benefit of you and our clients to whom we provide our Services) and for our marketing purposes (in no circumstances will you be capable of being identified from such statistical and demographic information).
What information do we hold?
When you submit your contact details to us and register (or update) your personal profile on our database for participation in market research projects, we will store the following personal data.
We may contact you by telephone and/or email to ask further questions of you in order to gather other personal information that is relevant to any particular market research project you are being considered for.
We may also look to collect personal data which, under the UK General Data Protection Regulation (UK GDPR) is considered to be within a special category of personal data, generally of a more sensitive nature, such as information relating to your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health or sexual orientation.
Any and all information we gather from you is related to your wish to participate in paid market research and for no other purpose.
Consent and your rights
We only process your data with your consent and you always have the right to withdraw that consent at any time by:
You can also modify your consent at any time, perhaps removing certain elements of your personal data, though you should be aware that in doing so, we may not then be able to consider you for participation in certain market research projects.
You may also send us a request to access, amend or delete your personal information. To do this, please contact us by a means as specified above, being sure to state clearly that your contact with us concerns a privacy issue. To ensure that we are only acting on requests that have been genuinely made by you, please bear in mind that we may request additional information to verify your identity.
If and when we contact you and request further personal information from you, you may feel that you do not wish to answer certain questions and you have a right not to do so, though pleased be aware that it may affect whether you can participate in that particular project.
Complaints and Objections
You have the right to object to our use of your personal data. To do so, please contact us clearly stating that you wish to exercise your right to object.
If you are not happy in any way with our use of your information or believe your rights have been infringed, you may lodge a complaint with us, and we will do our utmost to rectify the situation. We can be contacted by:
You also have the right to complain directly to the Information Commissioners Office (ICO) as the supervisory authority for the UK, whose website can be found at www.ico.org.uk.
Retention of Information
We only retain information as long as is necessary in relation to the purpose for which it was gathered. The information you provided when you registered on the Take Part In Research Website and any further information you provide, will be retained on the basis that it will allow us to continually assess you against the participant needs of clients for their projects, and it will be retained as long as you do not withdraw your consent. We may periodically contact you to ask you to check that your information is up-to-date.
Children’s Personal Information
We may collect personal information about children where it is relevant for a market research project, but only with the express consent of their parent or legal guardian, and we will take reasonable steps to verify that we are dealing with the parent or legal guardian of any child concerned in such event.
Third-Parties
Roots Research works with certain third-parties to enable us to effectively carry out our work. If any third-party processes your personal information on our behalf, we always make sure that they handle your data with the same levels of security, control and care that we do, and we will have thoroughly checked their suitability for such purpose before we partner with them. In the normal course of our businesses we will share your personal information with:
In passing your personal information to a client in relation to a project, such information will be passed to them by us under defined terms and conditions that relate to their data privacy responsibilities under GDPR for processing your data as a data controller.
Beyond these third parties that we deal with in the normal course of our business, we will not sell or pass on your personal information to any other parties.
Personal information may also be disclosed to entities based outside the European Economic Area (“EEA”), to third parties (as part of the information generally contained in business) in the event of a sale of the business, or a reorganisation of the business, or as otherwise required or permitted by law or applicable regulator.
You can read more about our use of cookies in our Cookie Policy.
Roots Research takes security measures in line with data protection regulations, to prevent data loss, to preserve data integrity, and to regulate access to the data. Only authorized Company personnel, and authorized personnel of our third-party service providers’ processing data on our behalf, have access to your personal information. All such personnel who have access to your personal information are required to adhere to our Privacy Notice and all third-party service providers are requested by Roots Research to ensure that any of their personnel who have access to your personal information have signed non-disclosure agreements. In addition, contracts are in place with such third-party service providers acting as data processors for Roots Research that have access to your personal information, to ensure that the level of security required in your jurisdiction is in place, and that your personal information is processed only as instructed by us.
Revisions to this policy
Roots Research will revise this policy from time to time to ensure our ongoing compliance with all legal requirements for data protection and security. Whenever we make any changes we will always post them on this page and the date at the top will show you which revision you’re viewing, so please check back now and again to see if anything’s changed.
If there’s anything you’re no longer happy with, you are free to exercise your rights as we’ve described above but by continuing to allow us to hold your information you are accepting any changes made to this policy.
Any questions we haven’t yet answered?
We hope that by reading the privacy notice you have gained a much better awareness of what information we gather and how we use it. But if you still have a question or want to clarify anything of what you’ve read, please get in touch in touch with us by:
Cookies Policy
Certain parts of the Websites use “Cookies” to keep track of your visit and to help you navigate between sections.
We may make use of Cookies, which are small text files that are placed on your computer by websites that you visit, or certain emails you open and other similar technologies such as Flash Cookies and web beacons. Such technologies are widely used in order to make websites work, or work more efficiently, as well as to provide business and marketing information to the owners of the site, to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of understanding how visitors use this website. Cookie and similar technologies help us tailor this website to meet the personal needs of customers and potential customers of our business.
This type of information obtained through cookies will not be disclosed outside of Roots Research or our authorized third-party data processors. It will not be used for unsolicited communications.
Cookies located on your computer do not contain your name but an IP address. In many case, after the user’s session is cancelled the information contained in the cookies is no longer available to us.
Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of the website if you do so. See your browser “Help” button for how you can do this. Some Flash Cookies may not be affected by such settings. You do not need to have cookies on to use or navigate through many parts of this website. Remember that if you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.
See http://www.allaboutcookies.org for more information about Cookies and how to disable them in your browser.
COOKIE POLICY
Our website uses a number of cookies for a number of reasons. We explain these in this policy. Before we can use some, but not all, of these cookies, we need your consent. This Cookie Policy will be reviewed periodically and, in any event, if there is a change in laws and regulations.
You may alter your consent preferences, including to withdraw consent to non-essential cookies which you have previously given, at any time by clicking ‘Reject all non-essential cookies’ to reject all optional cookies. Any selections you make will be automatically saved and you may navigate away from the Cookie Policy.
Your cookie settings
Essential cookies
These are used to operate the core functions of our website, so that you may visit and move around it, and use its features. We do not require your consent to use these cookies.
Experience enhancing cookies
At present, we do not use these types of cookies. Choosing to ‘Allow all cookies’ or moving this toggle to ‘on’ will have no impact. If we wish to use these types of cookies in the future, we will provide details of the cookies so that you can make an informed choice as to whether you consent to our use of them at that time.
Analytics cookies
These help us to understand how visitors use and move around our website, which inform improvements and adaptions to our website. Rejecting these cookies prevents us from collecting such data. The performance of our site will not be affected.
Advertising cookies
These provide us with anonymised demographics and browsing activity information. This helps us tailor and measure the effectiveness of our advertising on different sites. Rejecting these prevents us from relating your visits to our website to our social media and other marketing campaigns and prevents social media sites and our digital marketing partners from setting cookies on your device via takepartinresearch.co.uk.
If you have any queries concerning our use of your personal information, please:
Please also visit our Privacy Notice, which explains how we collect your personal information, what we do with it and your rights in respect of it. Please note that this Cookie Policy applies only to cookies on our website and that links to third party websites will contain cookies that are governed by their own policies.
What are cookies?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Software on your device, for example a web browser, stores the cookies and sends them back to a website next time you visit. Cookies allow websites to recognise your device and preferences and provide information to the owners of sites which can be used to improve your online experience. We do not use 1×1 image tracking pixels (sometimes referred to as tracking pixels) on either takepartinresearch.com or our email marketing.
You can find more information about cookies and similar technologies at www.aboutcookies.org.
The types of cookies that we use
This section sets out information about the cookie technology that we use on our site for which we are responsible. Where ‘personal data’ is processed by these cookies, Roots Research Limited is the ‘data controller’ of that information, within the meaning of applicable data protection legislation. For an explanation of the meaning of these and other data protection legislation terms, and for comprehensive information about our responsibilities when handling personal data and your rights in respect of any personal information of yours that we process, please see our Privacy Notice.
We set cookies to help us operate the core functions of our website and these are known as ‘first’ party cookies, as they are set by us. First party cookies allow us to recognise your device based on previous use of our website and store information about your preference or past actions. Third party providers of the cookie technology that we use may process data collected by the cookies on our site, in an aggregated form, for their own purposes. If this is the case in respect of any of the third-party cookie providers that we use, we have indicated as much in the tables set out in this section.
Basic performance – ‘necessary’ or ‘essential’ cookies
We use essential cookies to operate the core functions of our website, so that you may visit and move around it, and use its features. We do not require your consent to use these cookies, but you may be able to block these cookies yourself on your device/browser. However, without these cookies, our site is unlikely to work as you would expect and certain services that you may ask for, for example, signing into your database profile.
Where we process ‘personal data’ using these essential cookies, we do so on the basis of our legitimate interests to provide a website for visitors to use and to promote our business.
Help us to improve – ‘analytics’ cookies
Analytics cookies are used by us for statistical analysis purposes. This helps us to understand how visitors use and move around our website, which inform improvements and adaptions to our website to best meet our visitors’ needs by, for example, making the most popular features the easiest to find and access or ensuring that our site works properly on the devices and technologies that our visitors use.
These cookies work by using a distinctive sequence of characters from which your browser or device can be identified (‘unique ID’), which, for example, can be used by us to recognise the date and time of your visit(s) to our site. Our analytics cookies may also collect information about your browser type and settings, device type and settings, operating system and mobile network. This information is used to distinguish you from other visitors to our site, but it cannot be used to identify you as a named individual.
We will only set these types of cookies where you have provided us with your consent to do so by either choosing to ‘Allow all cookies’ or by adjusting your cookie settings. Where we process your personal information using these types of cookies, we do so on the basis of that consent.
Rejecting our analytics cookies will prevent us from collecting the data described above to improve our site for you and other visitors. The performance and functionality of our site will not be affected.
The analytics cookies that we use
Advertising cookies
We have configured the advertising plug-ins on our website to only set cookies on devices used by our website visitors. We may advertise the services that we provide and market research project opportunities on certain third-party websites such as LinkedIn. We use cookies from those third parties’ sites on our own website to:
These cookies work by using a distinctive sequence of characters from which your browser or device can be identified (‘unique ID’). Social media and other advertising cookies may also collect information about your browser type and settings, device type and settings, operating system and mobile network. This information is used to distinguish you from other visitors to our site, but it cannot be used to identify you as a named individual.
We will only set these types of cookies where you have provided us with your consent to do so by either choosing to ‘Allow all cookies’ or by adjusting your cookie settings via the ‘Your cookies settings’, above. Where we process your personal information using these types of cookies, we do so on the basis of that consent.
Rejecting these cookies will prevent us from relating your website visits to our various marketing campaigns. It will also prevent any cookies that you have given consent for LinkedIn and/or other advertisers to use to better understand your browsing behaviour to be stored on your device via pinsentmasons.com.
Cookie set by third parties
Sometimes we will link to third party websites from our own, or we will embed third party content on our pages or white label third party sites or platforms such that they are part of a solution which we provide to you. If you access this content, or use these platforms or solutions, those third-parties may also place cookies on your computer. Such third-party cookies are essential to the products and/or services being provided to you.
How to manage cookies using your browser
All recent versions of popular browsers give you a level of control over cookies. You can set your browser to accept or reject all, or certain, cookies. For instructions on how to manage cookies, please read the ‘Help’ section of your browser or visit our guide at www.aboutcookies.org.
If you use your browser settings to block all cookies, which would include blocking our ‘basic performance’/ essential cookies, you may not be able to access all or parts of our site.