Customer Journey Research

A leading car manufacturer has commissioned us to conduct some exciting research amongst their current and prospective customers to understand more about your car purchase and ownership experience.


The research is in the form of a one hour face-to-face interview in Farringdon, London between Monday 17th Feb through to Thursday 6th March, between 1pm and 8.15pm.


As a thank you for your time, you will receive £70 for your participation in this research.


Dates: Between Monday 17th February and Thursday 6th March


Times: 1pm - 8.15pm


Incentive: £70



Location: Farringdon, London


All of your answers will remain anonymous and strictly confidential and we adhere to the MRS and ESOMAR Code of Conduct.


Please answer the questions below to register your interest in the research.


A member of the team will be in contact soon to confirm your eligibility for the research.


Thank you very much for your help!

Please fill out the
following form

When completing the form please answer carefully and as honestly as possible, there are no right or wrong answers, all answers will be looked at individually when checking that you are applicable for the research.


If you are a good fit for the research, a member of the team will be in touch over the coming days with some more information!


This research will be taking place between Monday 17th Feb through to Thursday 6th March. Would you be free to participate in a face to face interview for an hour sometime from 1pm to 8.15pm during these dates at a research centre in London, Farringdon?
Gender
Do you currently own a car?
Is it your own private car or a company or fleet vehicle?
Are you the main driver of this car?
Did you purchase this car new or second hand?
When you were considering your most recent car purchase, which car brands were on your shortlist for consideration at some point?
Have you ever owned a car in the past?
Are you currently considering buying a car (that is, a private car not a company car)?
Which of the following brands, if any, would you definitely NOT consider purchasing?

Thank you for taking the time to register your interest in this research.

Thanks
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