MM-Eye – Ford Focus Clinic

MM-Eye - Ford Focus Clinic - April 2016

General Information

Please make any amendments necessary to the details shown below.

Sensitive Industries and Previous Research

IF ATTENDED AN EVENT (E.G. CLINIC OR FOCUS GROUP) - CLOSE IF INTERVIEWED (E.G. MAIL OR PHONE STUDY) - CONTINUE

Your Occupation..

Vehicle Number 1 Details

THIS IS IMPORTANT, YOU MUST CHECK THIS WHILE ON THE PHONE AND NOT AFTER THE CALL. DO NOT RECRUIT ANYONE THAT DOES NOT PASS THIS SECTION. IF SOMEONE DOESN' KNOW THEIR REG THEN THEY MUST CALL BACK WITH IT BEFORE WE CAN RECRUIT.

Your Next Car

Thinking about your next vehicle purchase, which of the following brands might you consider, and which one(s) would you never consider buying?

The following statements describe beliefs that some people have. Please tell me to what degree the statement fits you and your beliefs using a 5-point scale where 1 means “Does not fit me at all” and 5 means “Completely fits me”.

1 means “Does not fit me at all” and 5 means “Completely fits me”
1 means “Does not fit me at all” and 5 means “Completely fits me”
1 means “Does not fit me at all” and 5 means “Completely fits me”
1 means “Does not fit me at all” and 5 means “Completely fits me”

Please indicate out of these two words, which one, in a perfect world, you would prefer to be seen like. These are not necessarily opposites, merely two different qualities.

To what degree does each of these statements fit you and your beliefs where 1="Does Not Fit Me At All" and 5="Completely Fits Me"?

You will need to bring Photo ID (driving license or passport) and proof of ownership for your vehicle. Is this okay or will you have any issues bringing this with you?

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