MM-Eye – Ford Focus Clinic | Take Part In Research

Call Comments

CALL OUTCOME CALL OUTCOME

Date Booked

Time Booked

Incentive

SEGMENT

Sensitive Industries and Previous Research

Have you ever taken part in market research before?

IF ATTENDED AN EVENT (E.G. CLINIC OR FOCUS GROUP) - CLOSE IF INTERVIEWED (E.G. MAIL OR PHONE STUDY) - CONTINUE

What were the topics? (exclude if automotive in the last 6 months, or if any MM-Eye in last 12 months)

Your Occupation...

Occupation

Industry/Sector

Postcode

Vehicle Number 1 Details

Vehicle - Make & Model

Car Type

How many doors does your car have?

5 doors (4 + boot)

3 doors (2 + boot)

Were you the main or joint decision maker when buying this vehicle?

Yes

No

Are you the principle driver of this vehicle?

Yes

No

Did you buy your car new or used?

Registration Number - Use Glass.co.uk to cross-check month + year of purchase, fuel type, engine size and colour.

THIS IS IMPORTANT, YOU MUST CHECK THIS WHILE ON THE PHONE AND NOT AFTER THE CALL. DO NOT RECRUIT ANYONE THAT DOES NOT PASS THIS SECTION. IF SOMEONE DOESN' KNOW THEIR REG THEN THEY MUST CALL BACK WITH IT BEFORE WE CAN RECRUIT.

Year of manufacture

In which month did you buy your car?

Was car no.1 bought and paid for privately, or is it a company car, that is, bought or leased by an employer or business?

Company

Private

Leased

What level of choice did you have over the make and model of the company car you chose?

What are the other makes and models of cars in the household?

Your Next Car

When are you most likely to consider buying your next vehicle?

How likely are you to consider buying your next car from new?

To the best of your knowledge, will this car be a company car you can choose yourself or a private car?

Private

Company

What level of choice will you have over the make and model of the company car you choose?

Are you likely to consider a vehicle that is a similar size to your current car?(i.e. a medium sized hatchback such as a VW Golf, Ford Focus or Vauxhall Astra)?

Yes

No

And are you likely to consider another 5 door hatchback style vehicle, similar to your current car?

Yes

No

Thinking about your next vehicle purchase, which of the following brands might you consider, and which one(s) would you never consider buying?

Hyundai

Yes

No

Ford

Yes

No

Toyota

Yes

No

Volkswagen

Yes

No

Vauxhall

Yes

No

Skoda

Yes

No

Peugeot

Yes

No

The following statements describe beliefs that some people have. Please tell me to what degree the statement fits you and your beliefs using a 5-point scale where 1 means “Does not fit me at all” and 5 means “Completely fits me”.

I constantly set my standards higher for success

1 means “Does not fit me at all” and 5 means “Completely fits me”

I am most happy when I am with others

1 means “Does not fit me at all” and 5 means “Completely fits me”

I prefer a quiet, secure life to an adventurous one

1 means “Does not fit me at all” and 5 means “Completely fits me”

I am most comfortable spending quiet time away from others

1 means “Does not fit me at all” and 5 means “Completely fits me”

Please indicate out of these two words, which one, in a perfect world, you would prefer to be seen like. These are not necessarily opposites, merely two different qualities.

1 = Unique OR Average = 4

1 = Traditional OR Bold= 4

1 = Adventurous OR Conservative = 4

1 = Individualistic OR Family-Oriented = 4

1 = Casual OR Professional = 4

1 = Youthful OR Mature = 4

IS THE RESPONDENT A TARGET CUSTOMER? [MUST ANSWER 7 STATEMENTS IN THE SHADED AREAS TO BE TARGET]

Target Customer

NON-Target Customer

When thinking about what you want in a car, which of those listed below is important to you in terms of styling?

To what degree does each of these statements fit you and your beliefs where 1="Does Not Fit Me At All" and 5="Completely Fits Me"?

I like to keep up with the latest trends

I do not worry about what others think of me

I am willing to sacrifice some time with my family in order to get ahead

I do not reveal too much of myself to others

I do not like to stand out from the crowd

Taking risks makes life more exciting and enjoyable

I think it is important to be involved in my community

I work hard to live up to what others expect of me

I am open to styles from all over the world

I constantly set my standards higher for success

Aspirer? (answered 8 or more in shaded areas)

Yes

No

You will need to bring Photo ID (driving license or passport) and proof of ownership for your vehicle. Is this okay or will you have any issues bringing this with you?

What Proof of ownership will you be bringing with you?

V5 / Logbook (original, not photocopy)

Lease contract

Insurance documents

Signed letter from company

Nothing, but I can drive my car (take a reason can't bring paperwork)

If can't bring neccessary documentation, write reason here and check with PM if we should include:

MM-Eye – Ford Focus Clinic

General Information

Sensitive Industries and Previous Research

Your Occupation...

Vehicle Number 1 Details

Your Next Car

Thinking about your next vehicle purchase, which of the following brands might you consider, and which one(s) would you never consider buying?

The following statements describe beliefs that some people have. Please tell me to what degree the statement fits you and your beliefs using a 5-point scale where 1 means “Does not fit me at all” and 5 means “Completely fits me”.

Please indicate out of these two words, which one, in a perfect world, you would prefer to be seen like. These are not necessarily opposites, merely two different qualities.

To what degree does each of these statements fit you and your beliefs where 1="Does Not Fit Me At All" and 5="Completely Fits Me"?

You will need to bring Photo ID (driving license or passport) and proof of ownership for your vehicle. Is this okay or will you have any issues bringing this with you?