MM-Eye – Ford Focus Clinic

General Information

Please make any amendments necessary to the details shown below.
Do you currently hold a FULL valid driving licence?
Do you own/use a car?

Sensitive Industries and Previous Research

We would like to talk to people who work in specific sectors. Does anyone in your family, including yourself, work in one of the following sectors?
IF ATTENDED AN EVENT (E.G. CLINIC OR FOCUS GROUP) - CLOSE IF INTERVIEWED (E.G. MAIL OR PHONE STUDY) - CONTINUE

Your Occupation...

Vehicle Number 1 Details

How many doors does your car have?
Were you the main or joint decision maker when buying this vehicle?
Are you the principle driver of this vehicle?
THIS IS IMPORTANT, YOU MUST CHECK THIS WHILE ON THE PHONE AND NOT AFTER THE CALL. DO NOT RECRUIT ANYONE THAT DOES NOT PASS THIS SECTION. IF SOMEONE DOESN' KNOW THEIR REG THEN THEY MUST CALL BACK WITH IT BEFORE WE CAN RECRUIT.
Was car no.1 bought and paid for privately, or is it a company car, that is, bought or leased by an employer or business?

Your Next Car

To the best of your knowledge, will this car be a company car you can choose yourself or a private car?
Are you likely to consider a vehicle that is a similar size to your current car?(i.e. a medium sized hatchback such as a VW Golf, Ford Focus or Vauxhall Astra)?
And are you likely to consider another 5 door hatchback style vehicle, similar to your current car?

Thinking about your next vehicle purchase, which of the following brands might you consider, and which one(s) would you never consider buying?

Hyundai
Ford
Toyota
Volkswagen
Vauxhall
Skoda
Peugeot

The following statements describe beliefs that some people have. Please tell me to what degree the statement fits you and your beliefs using a 5-point scale where 1 means “Does not fit me at all” and 5 means “Completely fits me”.

1 means “Does not fit me at all” and 5 means “Completely fits me”
1 means “Does not fit me at all” and 5 means “Completely fits me”
1 means “Does not fit me at all” and 5 means “Completely fits me”
1 means “Does not fit me at all” and 5 means “Completely fits me”

Please indicate out of these two words, which one, in a perfect world, you would prefer to be seen like. These are not necessarily opposites, merely two different qualities.

IS THE RESPONDENT A TARGET CUSTOMER? [MUST ANSWER 7 STATEMENTS IN THE SHADED AREAS TO BE TARGET] *
When thinking about what you want in a car, which of those listed below is important to you in terms of styling?

To what degree does each of these statements fit you and your beliefs where 1="Does Not Fit Me At All" and 5="Completely Fits Me"?

Aspirer? (answered 8 or more in shaded areas)

You will need to bring Photo ID (driving license or passport) and proof of ownership for your vehicle. Is this okay or will you have any issues bringing this with you?

What Proof of ownership will you be bringing with you?
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