Take Part - Take Part

Call Comments

Which of the following best describes the type of occupation/employment.

Is this job in a professional/managerial role, or some other role?

Professional/managerial role

OtherOther

Do you or any of your family or close friends work in the following industries?

Do you also own any of the following?

When was this vehicle first registered?

August 2015 or after

July 2015 or before

And was this vehicle acquired …?

Are you the main or joint main driver of this vehicle, in terms of time spent driving the vehicle?

Yes

No

Is this vehicle privately owned, or is it a company vehicle?

Privately owned

Company car

ASK IF COMPANY VEHICLE. When choosing your car how much choice was available to you?

Did you personally choose this vehicle?

When choosing this car which other makes and models of car did you seriously consider? MUST HAVE CONSIDERED FORD S MAX TO CONTINUE. OTHERWISE CLOSE

What Ford S MAX was this?

NEW S MAX launched in 2015

OLD S MAX (launched prior)

Which of the following actions did you undertake when considering a Ford S MAX? MUST CODE ONE OF THE BOTTOM 5 TO SCREEN IN

I read about it in magazines/newspapers - IF ONLY THIS CLOSE

Researched it on the Internet - IF ONLY THIS CLOSE

I requested a brochure from Ford - IF ONLY THIS CLOSE

I inspected the vehicle in person but not at the dealership

I visited a Ford dealer to look at the vehicle

I obtained a written cost proposal for the vehicle

I took a test drive in a Ford S-Max

None of the above

Thinking about your next vehicle purchase, which of the following brands would you DEFINITELY consider? Record all mentions.

Record gender

Male

Female

Can you please tell me your age (record specific age):

Age Category

What is your marital status?

Married/living together with partner

Not married/single

Do you have children aged under 18 living in your household?

Yes

No

What level of education do you have?

To what degree does each of these statements fit you and your beliefs where 1="Does Not Fit Me At All" and 5="Completely Fits Me"

I like to keep up with the latest trends

I do not worry about what others think of me

I am willing to sacrifice some time with my family in order to get ahead

I do not reveal too much of myself to others

I do not like to stand out from the crowd

Taking risks makes life more exciting and enjoyable

I think it is important to be involved in my community

I work hard to live up to what others expect of me

I am open to styles from all over the world

I constantly set my standards higher for success

Score out of 10

Aspirer?

Yes

No

We are inviting a few people to take part in this research. This is purely and simply a market research exercise, to help us understand more about your vehicle requirements. No one will attempt to sell you anything either during the interview or afterwards. We would very much appreciate your opinions. The research will take the form of a 1.5hr in-depth interview at either your home or your place of work. The purpose of this will be to see and understand how you use your vehicle on a daily basis; therefore you must have your Ford S MAX with you during the interview. The interview will be conducted by a researcher from MM-Eye and they may be accompanied by another person from the team. We will be giving everyone who takes part a thank you of £XXX.

Interview Date

Interview time

Location

Respondent Name:

Address: (where the depth interview will take place)

Postcode:

Home Tel No:

Mobile:

Work Tel. No

Email

MM-eye – Ford S MAX Rejectors

To what degree does each of these statements fit you and your beliefs where 1="Does Not Fit Me At All" and 5="Completely Fits Me"