What Are The Benefits of Different Types of Market Research?

When it comes to market research, there are a huge number of elements that fall under the same umbrella. For those taking part in the research tasks, there are various different ways they can participate, from phone interviews to group discussions, one-on-one interviews to home visits, and all of them have their key benefits. Some may encourage natural, conversational chat, whilst others might be more about ticking boxes and getting straight answers. Some sessions may involve a long commitment and a lot of travel, whilst some will be over in just minutes. Read on to find out more about the advantages of conducting different types of marketing research.

Group Discussion

Benefits for businesses: The act of pulling together a group of different people, who have sampled a product or trialled a service, and then asking them to discuss it amongst themselves in an informal, chatty, group situation, can have a multitude of benefits for businesses. When people are more relaxed, they often open up and reveal their most honest opinions, and brands can get right to the heart of the things they did and didn’t like about a product, policy or service.

Benefits for participants: Many people worry that market research will involve some form of strict interview process, where they must think up articulate answers to complicated questions. This type of scenario puts their mind at ease; those taking part in this form of research can relax and offer up their own ideas and thoughts, without having to worry about presenting a certain image or panicking about a tough question!

Face to Face Interviews

Benefits for businesses: For those conducting market research, a face-to-face, one-on-one interview can be massively beneficial to them. Sometimes in group discussions, those with an unpopular opinion or a different idea about something might be reluctant to pipe up with their thoughts, but in a private setting, they can feel totally relaxed and honest.

Benefits for participants: This type of research, though it might seem intimidating at first, can be made much more fun by those conducting it, with the inclusion of things like storyboards and short games that help to gauge the reaction to a certain product or service. They often don’t include sitting in a chair and being questioned relentlessly for an hour; in fact, they are just as informal and enjoyable as group sessions.

Telephone Interviews

Benefits for businesses: The overheard costs are dramatically minimised, and those commissioning the research often get results of the same high quality that they’d expect from a face-to-face interview. When respondents are in the comfort of their home, they are more likely to be chatty and honest; they can even be walked through the process of using a product to see how they like it every step of the way, giving real-time answers rather than trying to remember how they felt at any given time.

Benefits for participants: Those living outside of city centres, those with childcare to consider, or those who cannot make an initial market research session can still put their research and their experience with a product or service to good use by offering up their verdict over the phone. These are slightly rarer than the conventional market research carried out in person, but they are always an option for those who find it a struggle to get into town centres early in the mornings or in the evenings.

Online Focus Groups

Benefits for businesses: Data and transcripts from these sessions is easily produced with the acquisition of a simple chat log from the online focus group. This means that collecting and analysing the data for these sessions is very quick and simple, without needing to transcribe endless tapes or go through pages of answers from different interviews. Those looking for quick opinions that can be analysed in rapid time will find the online route the most effective.

Benefits for participants: What could be simpler than chatting in an online chat room about a product or service, whether it’s from the comfort of your own home or on a long break in the working day? These sessions are also not as frequently available as conventional market research sessions, but they do crop up from time to time, and participants can earn an easy incentive by simply typing in their opinions and clicking ‘send’.

How Local Authority Research Can Benefit Your Area

Many residents are completely unaware of the market research undertaken by government and local authorities to improve community projects and services.  Local authorities often commission the help of market research companies to help them identify the needs of a community group and help build on existing services available to residents.  Market Research can be carried out in many ways, from exploring the role of school governors to aiding regeneration of run-down areas.

Market research can have a direct impact on health authorities, education authorities and City Councils.  To create more of a deeper understanding into these government related research projects, we are going to give an insight into a real market research programme, which took place in the Midlands to assist a council run social housing group.

A Midlands Council set up a non-profit management organisation to manage, maintain and improve its council houses and estates.  They asked a market research company to conduct specific research into possible business opportunities, and to identify areas where they could develop business to existing customers and the general public.

The research project had many objectives, including to examine traditional conceptions of social housing and to observe the provision for a wider range of services to be offered to existing customers, and home owners or tenants with a private landlord.  Over a six month period, a variety of research tasks were conducted to investigate the public perception of the organisation.  A selection of interviews and focus groups were held, with different types of current tenants and local private landlords to gauge whether any partnerships would be possible.

The outcome of the conducted research was presented in a detailed report, indicating a list of possible services the Council organisation could introduce, along with several local housing providers who took an interest in working with the organisation on some level.  Subsequent to the findings of the research being published, the organisation went on to present proposals for the development of its services to the Council.

This is just one of many examples where a market research project, working in conjunction with a local authority, had a positive social impact on the community.  From identifying better ways to integrate education, to improving the waste collection service, market research is the vital tool that helps local councils and authorities keep track of their services, and subsequently improve them to make your area a better place to live.

Market Research Case Studies

Companies use market research in a multitude of ways; product development, creating a competitive advantage and brand expansion to name a few.  Important decisions made by leading companies would not be made without detailed research being carried out to support it.  Months, sometimes years of extensive market research is sometimes behind one seemingly small decision to change a price or the colour of a logo.  Businesses have to identify what consumers want and need, and then make sure they can deliver it to a satisfactory standard.  Market research aids companies in making sure they satisfy customers, and has helped to shape many of the products we know and love and use in our everyday lives.

One example of a company who has utilised market research for its product development is the world’s leading cereal manufacturer, Kellogg’s. A company based in the heart of Manchester’s industrial region in Trafford, they have been producing their food products for over 100 years, and in 2003 decided to launch their new cereal Crunchy Nut Clusters.  The Crunchy Nut brand is a brand extension, and was developed thanks to market research into what customers wanted now and in the future; customers were deemed to want a flavourful option that veered away from Corn Flakes and Bran Flakes. They wanted further textures and ingredients to vary their morning meal, and this was taken into account in the creation of the brand new product. Since then, the Crunchy Nut brand has added to their famed product list with Crunchy Nut bites, providing new flavours and textures for their customers.

Coca Cola are another global institution who have always relied on market research to help develop their products. The soft drinks giant are famed for buying up budding drinks companies and brand names and adding them to the Coca Cola roster; Dr Pepper, Kia-Ora, Malvern and Oasis have all been snapped up by the brand, with the Innocent smoothie company one of the more recent additions. When honing these brands and ensuring that they fit under the Coca Cola umbrella, market research is an imperative aspect of the process; the company must ensure that their loyal legions of fans will welcome the new product, and that there will be enough of a market for the product to succeed.

Many other famous brands and companies have reaped the advantages of market research; one of the reasons they are so successful is because they conduct the research to listen to the consumer.  Without market research, Kellogg’s could have made a woeful misstep in creating their Crunchy Nut Cereals, and Coca Cola could have had another New Coke disaster. Getting to know your audience and gauging their opinion on every element of a new product or service is paramount to ensuring its success in the future.

Take Part In Research Encourage People of Birmingham to Get Involved in Product Development

Leading research recruitment company Take Part In Research are speaking directly to the people of Birmingham to demonstrate the benefits and advantages of taking part in market research for the sake of product development. As part of their 2014 push to find yet more reliable, bright and honest participants to get involved with paid market research, Take Part In Research are attempting to educate the people of the prestigious Midlands city on how their assistance in product development could shape the future.

The city of Birmingham has a proud history of merging research with product development. Without Birmingham, the world would not have photocopiers, we would not have the sophisticated gearing systems and gearboxes found in today’s automobiles, and we wouldn’t have countless inventions that honed the train and rail industry and helped it to become the success it is today. Through careful research and development, Birmingham has given the world Cadbury’s chocolate, the first penny whistles used by football referees and police officers alike, Dunlop tyres, and even the world’s first ‘horseless carriage’, more commonly known as the motor car. What will be the next game-changing invention to be researched and developed in the UK’s second city?

Andrew Folkes, of Take Part In Research, says, “Product development is just one strand of market research, and is one of the most beneficial for businesses and authorities. Those who take part in product development can have a huge effect on the future, whether they are helping to develop beauty products, furniture, cars, cleaning products or any other day-to-day items that people often take for granted.”

He adds, “Birmingham has a rich heritage of research, much of which has given the world some of its most important inventions; the people of the city have a great spirit of clubbing together when a problem needs to be solved, and this is one of the key reasons that many businesses choose Birmingham as one of their focus areas for much market research and product development.”

Product development sessions with Take Part in Research are similar to any market research project. They involve nothing more than two hours of participation, and those who take part are rewarded with incentives of up to £250 for their involvement. The sessions are all completely informal; the team at Take Part in Research firmly believe that the best way to get honest and open opinions from people is to host friendly chats with approachable representatives. There are no endless paper questionnaires or strict interview techniques, just a welcoming environment and a group of like-minded people offering up their opinions.

The sessions are hosted in easy-to-access locations around Birmingham City Centre, so they are easy to get to on public transport or in a car. This leaves them open to anyone in the area who can reliably travel into the centre; with great transport links around the entirety of the Midlands, this offers great possibilities for anyone with a bus or train route nearby. Take Part in Research regularly update their website with all the latest market research opportunities, so anyone in the Birmingham area who feels they want to contribute to businesses and help to shape the products of the future is encouraged to sign up today!

Take Part In Research Encourage People of Manchester to Get Involved in Product Development

Leading research recruitment company Take Part In Research are speaking directly to the people of Manchester to demonstrate the benefits and advantages of taking part in market research for the sake of product development. As part of their 2014 push to find yet more reliable, bright and honest participants to get involved with paid market research, Take Part In Research are attempting to educate the people of the prestigious northern town on how their assistance in product development could shape the future.

The city of Manchester has a proud history of merging research with product development. Manchester Market ResearchWithout Manchester, the world would not have computing as we know it, we would not be able to ride in style in a Rolls Royce, and we wouldn’t have countless inventions that honed the textile industry and helped it to become the success it is today. Through careful research and development, Manchester has given the world split atoms, the first professional football league and even the world’s first mechanically-powered submarine. What will be the next game-changing invention to be researched and developed in the capital of the north?

Andrew Folkes, of Take Part In Research, says, “Product development is just one strand of market research, and is one of the most beneficial for businesses and authorities. Those who take part in product development can have a huge effect on the future, whether they are helping to develop beauty products, furniture, cars, cleaning products or any other day-to-day items that people often take for granted.”

He adds, “Manchester has a rich heritage of research, much of which has given the world some of its most important inventions; the people of the city have a great spirit of clubbing together when a problem needs to be solved, and this is one of the key reasons that many businesses choose Manchester as one of their focus areas for much market research and product development.”

Product development sessions with Take Part in Research are similar to any market research project. They involve nothing more than two hours of participation, and those who take part are rewarded with incentives of up to £250 for their involvement. The sessions are all completely informal; the team at Take Part in Research firmly believe that the best way to get honest and open opinions from people is to host friendly chats with approachable representatives. There are no endless paper questionnaires or strict interview techniques, just a welcoming environment and a group of like-minded people offering up their opinions.

The sessions are hosted in easy-to-access locations around Manchester City Centre, so they are easy to get to on public transport or in a car. This leaves them open to anyone in the area who can reliably travel into the centre; with great transport links around the entirety of the North West, this offers great possibilities for anyone with a bus or train route nearby. Take Part in Research regularly update their website with all the latest market research opportunities, so anyone in the Manchester area who feels they want to contribute to businesses and help to shape the products of the future is encouraged to sign up today!

 

Paid Research Options Excluding Clinical Trials

Many people presume that clinical trials are their only option when it comes to paid Doctor with tablet computerresearch. They are often highly publicised, with radio and TV adverts considered the norm, and many believe that they will be handsomely rewarded for their participation. In reality, these trials are extremely difficult to get onto due to the highly selective nature of such research, and once you are involved, they can be demanding and tiring.

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Market Research: More Than Just Clinical Trials

There is a common misconception that the only way to be of use and of importance to Clinical trials and market research those conducting research is to offer yourself up to be a participant in a clinical trial or medical research. This type of trial is perceived to be the pinnacle of research; the type of project everyone wants to be involved in.

The reality is that market research is just as valuable, not only for the businesses and organisations which commission the projects, but also for consumers.

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Make A Real Difference in 2014 with Take Part in Research

Take Part in Research is calling on all those who haven’t yet finalised their New Year’s TPE map image resolution to make it their goal to facilitate change and aid future development by taking part in fun and friendly market research projects in 2014. With a brand new year comes a whole range of resolutions and ambitions, and for those who have vowed to make a difference in 2014, Take Part in Research is offering market research projects in many of the UK’s major cities and trade hubs.

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Clinical Trials Are Not The Only Way to Contribute to Development says Market Research Expert

group discussionsOne of the country’s leading recruitment agencies for a plethora of market research clients has encouraged all those wanting to take part in medical studies not to be disheartened if, like many, their application is denied. Take Part In Research recruits reliable and motivated participants for a diverse array of market research projects, and is urging those rejected by clinical studies to consider contributing to future development in other ways.

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Take Part in Research in Birmingham

Residents of Birmingham are being invited to take part in market research sessions, run Birmingham Market Research by Take Part In Research in 2014. Those taking part are offered great cash rewards and incentives for just a few hours of time offering opinions that will help shape the products, services and policies of the future.

Take Part In Research specialises in recruiting reliable and motivated participants for a multitude of market research projects in Birmingham. Those registering to take part need only to be opinionated, honest and from Birmingham. No prior experience is required and hobbies and interests are taken into account so the sessions are fun.

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