Business Protection Concepts

We are conducting some research on behalf of one of the major insurance providers in the UK. We are helping them understand the decision making processes of businesses in buying business insurance products. The research will be used to develop more attractive offers for the market. We are also interested in your views and feedback on some products that the company is thinking of developing. Your opinions are really valuable and will help them shape their future product development. Please be reassured that this is not a sales call, your contact data will not be used for any other purposes.

WE WOULD LIKE TO SPEAK WITH SOMEONE WHO WILL BE ABLE TO ANSWER DETAILED QUESTIONS ABOUT THE NEED FOR BUSINESS INSURANCE, IF THIS IS NOT YOURSELF, THEN IF YOU ARE ABLE TO PASS THIS ON TO THE APPROPRIATE PERSON, IT WOULD BE VERY MUCH APPRECIATED.

• As a ‘thank you’ for taking part we’ll give you a ‘thank you of £50

• We will also send you a summary report of the findings of this research so you can see the opinions of other business people in making these decisions.

• We abide by [Market Research Society of Great Britain’s code of conduct] so everything you say will be anonymous and confidential

• This is legitimate market research, nobody will sell you anything in relation to or as a result of this research

• The MRS’s website is www.mrs.org.uk and the have a contact number for people to check the identity of research companies MRS National Freephone - 0500 39 69 99

• Your views will be kept anonymously and will be analysed with the views of other business decision makers in similar roles in other organisations.